Users scan web pages looking for clues as to what the page is about and where to go next. They use sign posts , such as headings and bolded keywords, as shortcuts to information. Hyperlinks also attract users' attention and need to stand out, both visually and contextually. Underlined blue text is still the most obvious visual indicator of a link Easy-to-understand links make the page more scannable because they provide both information about what is on the pagean idea of where to go next.

Have an important and promising introduction. Ever wondered how quickly people make judgements about blog posts? Most people probably decide within the first few sentences if the post is worth reading. Tell users why they should care and what you'll be discussing in the blog post. Make them want to read it.

People love stories. You can use an anecdote in your introduction or have a story woven into your blog post. Stories can also help clarify a point. When possible, add a story to your blog post. It will make it more engaging and may also help the reader learn.

A final tip on this point: If you provide content that sparks a flurry of comments, the search engines will notice that your postimportant and is being updated regularly. This is a great way to get the engines to come back to your site more frequently.

You already know that people learn differently. Some people learn better by seeing, while others learn better by hearing. What's important is that no one learns less by having visual aids. Whether you use pictures, videos, or diagrams, they can help illustrate your point. Open any modern textbook and you'll find pictures used to enhance the reading experience and to reinforce the author's lesson.