Smashing the Myth of the News Release

A musician stays years honing his craft. He writes world-class songs and performs them in a way that moves his listeners to tears. H-e documents a demo tape and sends it to record labels. He gets a contract and becomes rich, popular and loved.

The lesson: demo videos will be the secret of becoming a famous artist.

Wait, you say, the test tape was just an instrument, just his method of transferring his ability. It is his capacity as a musician that got him the agreement and made him popular.

You are right, of course. He could have become just like popular if a record executive saw him personally, or found out about him from a friend, or as a result of a number of other activities.

Which brings us to the press release.

Somehow, the press release has taken o-n a reputation while the alpha and omega of coverage. Want to become rich? Distribute a press release. Wanna become popular? Press release. Wanna get o-n the cover of Newsweek? Press release.

Press 'gurus' are springing up all over the Internet offering the press release since the answer to all advertising problems. Only knock out a launch, large e-mail it to journalists, relax and wait for Oprah to call.

It's a cruel joke.

Listed here is the reality: the news release is no longer important to your potential of scoring free press than the test tape was to our artist friend. If he'd no skill, if his songs sounded like trash, the very best recorded demo tape on earth wouldn't get him signed. Ditto for the publicity seeker. If you don't have a tale to tell, your news release is utterly worthless.

I'm perhaps not knocking the press release -- it's a vital instrument. Nevertheless it is just that: a tool. It is not the first thing you need to think of when it comes time to find promotion. Actually, it is one of the last. Http://Www.Kxnet.Com/Story/31268559/Bren Mike Release Imarketslive Review includes more concerning the inner workings of this concept. And it's not really absolutely necessary (I have gotten a lot of publicity with only a pitch letter, an instant e-mail or a call).

If you worship at the shrine of the news release, it is time to rearrange your priorities. Here, then, are things that are MORE essential than a press release in building publicity:

1. A newsworthy story. This is the exact carbon copy of our musician's expertise. It's the foundation for the publicity efforts. Without it, your press release means nothing. To understand about how you can create a newsworthy story, take a peek at http://publicityinsider.com/questions.asp and scroll all the way down to 'Is my company/website/life actually newsworthy'?

2. Learning to think as an publisher. Oh, what an advantage you'll have in rating press over all those pr release worshippers once you learn ways to get inside the mind of a manager. Give a manager what he wants in how he wants it and you'll do good. I've got an entire article on the subject at

http://publicityinsider.com/freesecret.asp Go there now and absorb all of it. Trust me, it'll produce a world of difference.

3. Importance. Tie-in with a news event, make your-self part of a development, piggyback o-n a more substantial competitor's story, but, by all means, make your story part of a image that is bigger than your organization. Stories which exist in a vacuum quickly come to an end of air.

4. Endurance. Sending out a news release and looking forward to results is lazy and inadequate. If you really believe in your history, and you believe that it is right for a specific media outlet, you have to fight to make it happen. Call or e-mail the publisher to pitch your story BEFORE giving the launch. If one manager says no, try someone else. Should they all say no, come back at them with a different story angle. In the event you want to be taught more on http://www.tucsonnewsnow.com/story/31268559/bren-mike-release-imarketslive-review, there are many online resources people might consider investigating.

Getting coverage requires a lot more than giving out a press release. Treat it as seriously and with the maximum amount of value as our newly minted rock star treats his art and you'll be well on your way to success..