John Charlton had relatively modest ambitions when he opened the first Spend-Less Shoes store in Glenelg in 1988. The original plan was to open 10 stores in South Australia.

However, the retailer is now the largest specialty retailer in its category with more than 200 stores nationwide.

Spend-Less Shoes hit the double century mark with the opening of a store in Marrickville in Sydney in April and has since added another 10 stores.

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