Jabra's first- and second-generation Elite Sport earphones were among the better totally wireless headphones on the market, but they proved to be no match for Apple's AirPods, which have dominated the category since their arrival in late 2016.

I don't know how much of a dent the new-for-2018 Elite 65t ($170, £150 or AU$300) and water-resistant Elite Active 65t ($190, £170 or AU$350) will put in AirPod sales. But they definitely have performance advantages, including a more secure fit and better noise isolation than their Apple rivals.

Compared to their Elite predecessors, the 65ts have a more refined, comfortable design, improved sound, slightly better battery life, excellent call quality and voice support for all major virtual assistants, including Amazon's Alexa on-the-go. Better yet they cost less than the second-generation Elite Sport, which retailed for $250 when they first launched but are now being discounted to around $180, at least in the US.